A·I
Vol. XV No. 47 The record of a working builder
MMXXVI Available for select partnerships
A fifteen year record in software

Adrian Isfan.
Builder.
Operator. Founder.

Eighteen product launches. A 7 figure exit on LeadsGorilla. A 35 plus agent AI infrastructure running every new product. For serious founders and operators who want the real playbook, not the LinkedIn version.

Currently
Founder of Creativio AI, CallFluent, Claw Brand AI
Previously
LeadsGorilla · 7 figure exit
Focus
AI SaaS · Multi agent systems · Launch strategy
Writes
Weekly letters from inside a real AI software business
Adrian Isfan, AI software builder and founder of Creativio AI
MMXXVI
Shipping now
Adrian Isfan signature
Founder · Builder · Est. 2010
15+
Years building
software businesses
18+
Product launches
shipped
7fig
Exit on the
flagship product
35+
AI agents powering
my operation
What I build and what I sell are the same tools I use to grow my own business.
That is the whole moat.
01 / Story · Four acts, fifteen years

I was never meant to be employed. I have always been a builder.

Act I · 2003 Age 13 to 14

The kid selling CDs in the market.

I was thirteen, selling movies, CDs, and games at the local market. I did not know the word entrepreneur. I just knew I was making money. Then I discovered the internet, and that you could build websites that sold things while you slept.

At fourteen I scraped together thirty dollars, bought a weight loss ebook from an old digital forum, and put it online. I taught myself SEO by trial and error because I had to. That site was my first real online income. When someone offered me three thousand dollars for it, I sold. At that age, in Romania, that was more money than my parents earned in months.

"I barely had a way to pay the thirty dollars. I figured it out."

Act II · The Flipper Late teens

I was in the flipping business without realizing it.

I built another. Then another. Then another. I was not thinking of it as a business. I was just repeating the thing that worked. Looking back, I was running a website flipping operation before I knew that term existed.

Eventually the math caught up with me. One time flips were fine, but recurring software businesses would pay me forever. So I pivoted into the launch industry. My first software launches started doing $100,000 each. By the time I was twenty, I was making enough.

Act III · Scale & Freedom 20s to early 30s

Top vendor. Seven figure exit. The world opened up.

Adrian and Roxana traveling together
With Roxana · The life I always wanted

My team and I became top vendors on JVZoo, ClickBank, WarriorPlus, and Paddle. Together we shipped over eighteen successful software launches. Our flagship, LeadsGorilla, we built and improved for four years. It crossed 7 figures in revenue. Then we exited for another 7 figures.

What followed was the life I had been quietly planning since I was fourteen. Financial independence gave me geography. My wife Roxana and I started traveling the world together. Dubai, London, New York, Tokyo, Bali, and a long list of places that used to live only as photos on my phone. Not for content. For the living of it.

Along the way I spent millions on Facebook ads, learning paid acquisition the expensive way. Every lesson about funnels, email, copy, and creative, I earned the hard way. But the bigger lesson was quieter. Build something that lets you stop performing, and start being. Financially free, fully independent, and home anywhere.

Act IV · Zero Moment 2019 to today

I stepped into AI seven years ago. Before it was popular.

I do not know how to explain it better than this. When I first saw what was coming with AI, I knew. Zero moment. Everything was about to change. So I pivoted the entire operation.

Today I run Creativio AI, CallFluent AI, AdGenius AI, Claw Brand AI, and the AI Founders Incubator. The whole operation, product, marketing, support, content, runs on 35 plus custom AI agents I built on my own multi agent framework. Not a demo. Real infrastructure behind real launches.

"There are a lot of AI tools out there. You literally don't know which one to pick. That is the problem I am here to solve."

02 / Case Study · The exit that bought the freedom

Four years on one product.
From zero to a seven figure exit.

2018 to 2022
LeadsGorilla
Exited
Act I · Problem

Local agencies were drowning in cold outreach.

Every small business owner I talked to said the same thing. Lead generation was broken. Agencies were paying for bloated databases and still cold calling off spreadsheets. The workflow was brutal, the data was stale, and the margins were thin.

Act II · Build

We compressed the whole stack into one tool.

Discovery, enrichment, scoring, outreach, reporting. All the pieces an agency duct tapes together, built into a single SaaS with a serious margin. Four years of improvements. Every week, a new version. The team shipped faster than our competitors could copy.

Act III · Exit

Top of JVZoo, and a clean handover.

LeadsGorilla crossed seven figures in revenue, became the top local lead product in our category, and then we exited for another seven figures. The transition took three months. The buyer kept the team. I kept the lessons.

The numbers
Years on
the product
4
Revenue
before exit
7fig
Exit
value
7fig
Category
rank on JVZoo
#1
Countries
with paying users
40+
03 / Beliefs · Three things I would argue at dinner

Three opinions most people in this game get wrong.

Most AI SaaS founders fail because they build first and validate second. Do it backwards. Find the market. Test the problem. Then, and only then, build the product.
ValidationBefore pixels
"Email marketing is dead" is the laziest take in the industry. It has been my main growth engine for fifteen years. Every launch I have ever won was won in the inbox.
EmailStill king
Most JVZoo launches flop because founders assume people will want this. They do not verify the problem first. Solve a real pain, or do not ship.
DemandOr nothing
04 / Work · The ones that moved the needle

A decade and a half of shipping. Here is what I am building now.

Exited 7 figure exit
LeadsGorilla
Local business lead generation. Four years of building. The launch that made us top vendors, and the exit that bought the rest.
Read the case study →
Active Flagship
Creativio AI
AI creative platform for marketers, with multi modal generation at scale. Runs on our own agent framework.
Visit creativio.ai →
Active Voice AI
CallFluent AI
AI voice agents that answer and place phone calls for real businesses. Shipping into agencies and service companies.
More info →
Active Paid Ads
AdGenius AI
AI powered ad creative and campaign generation built for agencies who actually spend on Meta and Google.
More info →
Just launched April 2026
Claw Brand AI
A six agent AI team that produces complete brand mockup systems on demand. Our newest, and already our fastest launch.
More info →
Program Ongoing
AI Founders Incubator
Behind the scenes training for operators building their own AI SaaS. Closed cohorts, real launches.
Apply to join →
05 / Signal · What operators say, not marketers

The people who actually ship say it better than I can.

Adrian is one of the most disciplined operators I have ever partnered with. He does the unsexy work that every founder says they will do and never does.
Marc K.
Launch partner · JVZoo
Read the letters for a month and you will save yourself a year of mistakes. I wish I had found it before my first launch, not after the third.
Sophia V.
Founder · Agency SaaS
I joined the incubator skeptical. I left with a validated offer, a warm list, and a seven figure roadmap I actually believe in.
Daniel R.
Incubator · Cohort 03
06 / Now · What I spend my time on today

Three lanes I am running simultaneously, right now.

01

Building AI SaaS

Launching new software products on the same playbook that got me here. Shipping, selling, iterating, every quarter.

02

Helping Others Launch

Through the AI Founders Incubator, I walk other founders through the exact process, from idea to validated offer to successful launch.

03

Reviewing What Works

Cutting through the AI tool noise. I review the software that actually grows revenue, and call out what does not.